Influencer Marketing has become like a holy grail that helps brands in building a reputable online brand presence. Each brand wants to hop on this bus of influencer marketing as they fight to gain attention of their target audience.
GryNow is the leading influencer marketing company. It aims to bring brands and small businesses closer to their online marketing goals. They have a huge network of verified influencers of varied niches who create original and engaging content.
Keep reading to know why is has influencer marketing become so significant and vital for brands and how can even beginners can benefit through influencer marketing campaigns.
What is Influencer Marketing?
Influencer marketing is a one of a kind collaboration between a social media influencer and a brand where in the brand and the influencer together create original, refreshing and engaging content in order to connect with the target audience on an intimate level.
Influencer marketing has no doubt become the cost- effective version of the highly expensive celebrity endorsement deals which are made by brands with high profile celebrities.
Why does influencer marketing matter so much?
These social media influencers have managed to build a massive audience of like-minded people through their expertise and authority in theirniche. Social media influencers can be found on every major social media platform including Facebook, Twitter, Instagram, YouTube, Pinterest etc.
Through this expertise and authority, these influencers have gained the trust of their audience which gives them the ultimate influencer of purchase decision over their audience.
The marketers capitalize this trust- built relationship between the social media influencer and their audience. Influencers promote the brands on their channel / account to their audience and in return charge by cash / kind. Through influencer marketing campaigns, brands can achieve goals such as gaining relevant website traffic, gaining potential leads, driving more sales, building online brand presence, achieving better conversion ratio etc. to name a few.
Now that we understand why influencer marketing has gradually become the most important part of social media marketing for brands, lets move on to learn how even beginners can benefit and grow their business through these social media influencers.
Stay tuned!
Step by step guide to influencer marketing for beginners
Influencer marketing can bear great results for anyone, be it a beginner or a pro, given that the campaign is designed and executed keeping the following things in check. Keep Reading!
- Define your goals!
The most important part of a well- designed campaign is beginning with the end. First, you understand your end game and determine the goals you wish to fulfil with the campaign, they can be singular or multiple.
- Find the appropriate influencer.
Now that you know what your end game is all about, the next thing you got to do is to find the perfect influencer who will become the face and voice of your campaign. Make sure the influencer you choose has a great engagement on their channel and has the same / similar target audience as you.
- Create engaging content along the influencer.
Creating amazing content that will catch the eye and interest of the audience in the first go, is as important as finding the right influencer. Hence, along the chosen influencer create original content that will help you bond with the target audience on a personal level.
How to approach an influencer?
Even if you found the perfect influencer for your brand, there is always an off chance that they might not want to work with you. But today I have brough you 5 tips that will ensure that you don’t get a no-no response from your perfect influencer.
- Always do you research beforehand. If you approach an influencer with all the wrong information or lack of information about them, they are definitely going to say no.
- Show them that they are of value to you and not the other way around. For this again, you should know the influencer well and should be aware of their work.
- Define your own value proposition as well. Be very specific about what’s in the deal for the influencer and also be respectful in the process.
- Explain your goals clearly to them. Be straight forward with your expectations so that the influencer knows what they are getting into.
- Always follow up on your conversation with them. Be articulate regarding your expectations, goals and what will the influencer get in return.
Coming to an end, I hope you found this blog to your use. Feel free to share.
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