Influencer marketing has been around for the better part of the previous decade. As we saw in rise in the number of social media influencers, a revolution came about in the field of marketing- influencer marketing. The huge following amassed by these influencers provides another opportunity to be leveraged by the marketers.
GryNow is the leading influencer marketing agency in India. It aims to bridge the gap between influencers and the brands in need of them by creating a strategy suitable for the marketing goals of the brand and leveraging from the huge network of influencers build by them.
Before we take a dive into the influencer marketing scenarios on different social media platforms, lets have a better understanding of this term and what are the benefits it brings with itself.
Influencer Marketing is a strategy of collaboration through which brands communicate the benefit of their products / services via a social media influencer and in return gain potential leads and ultimately sales. These creators create content and use their power of influence to help brands meet their marketing goals.
Influencer marketing has a lot of benefits such as
- Helps brands to reach a more targeted audience
- Helps to drive relevant website traffic
- Helps to build trust for the brand
- Helps to gain potential leads
- Helps to drive sales
- Helps to gain a good ROI
Influencers are present on very major social media platform such as Instagram, Facebook, TikTok and YouTube and so is influencer marketing. Let’s go exploring how influencer marketing differs on each platform.
Well its no secret that Instagram holds the crown when it comes to influencer marketing business, but when it comes to reaching users of certain demographics, Facebook remains the king as it holds a majority of social media with up to 2 billion daily active users. Facebook has an impressive network of influencers. Before running a marketing campaign on Facebook, brands should be certain of the goals or the KPIs that define the campaign and should choose the influencers accordingly. Since influencer marketing is in somewhat content marketing, Facebook becomes an excellent platform to reach the masses.
Although owned by Facebook, Instagram still has its own standing when it comes to influencer marketing. Instagram is a platform that like Facebook, allows users to share posts, videos, stories and livestreams. Instagram is at top of influencer marketing chain as influencers are now capable of make a living just from paid promotions. Influencers on Instagram have highly engaged and dedicated audience with whom they share a deep bond and brands mean to leverage this bond in order to tap into the targeted audience.
The Social Media Scribbler 